Brand Development

A brand is more than a name or symbol. A brand is a collection of perceptions in the mind of the consumer. ABC Group creates a well-crafted brand strategy that ensures the first impression is a lasting impression.

We help define your vision and message in a way that clearly differentiates you from your competitors and provides a foundation for success. Once your brand identity is developed, our team can design the tools to share it with your target audience.

Services and capabilities include:

  • Discovery Audits / Competitor Analysis.
  • Focus Groups. 
  • In-depth branding questionnaires. (both qualitative and quantitative)
  • Vision/ Messaging.
  • Logo development.
  • Collateral materials. (brochures, direct mail, tradeshow displays, etc.)
  • Graphic publication style guide.
  • Graphic design.

Let's get branding

Looking for a strategic marketing partner for your next project. Give ABC Group a call and let us help you get creative!