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WE TELL YOUR STORY
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We expertly craft your story to establish credibility, enhance public trust, and compel action.
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WE TELL YOUR STORY
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We expertly craft your story to establish credibility, enhance public trust, and compel action.
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do you have a transportation project we can help with?
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Our clients build and shape communities, and it’s our job to ensure they have the most positive impact possible. Our team of experts excel in communicating technical and complex data in an understandable manner that positively influences public opinion and empowers stakeholders to make informed decisions. We are dependable, taking as much care with your work as you would and we always come through with positive results.
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Public Information
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ABC Group has provided public information services for state departments of transportation and other public- and private-sector clients for more than two decades. The firm is DOT certified as a Disadvantaged Business Enterprise (DBE) and a Small Business Enterprise (SBE).
Our team is skilled in communicating technical and complex data in an understandable manner that positively influences public opinion and empowers stakeholders to make informed decisions.
Our personnel seamlessly integrate with the project team to create strategies and tools to effectively communicate the plans, benefits, and potential impacts.
We’ll begin with a comprehensive game plan and reach out to your audience in various ways, including written collateral, interpersonal communications, and electronic messages.
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WHAT WE DO:
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Community Awareness Plans
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Virtual Project Updates
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Public Meetings (live and virtual)
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Event planning (Groundbreaking and ribbon cutting ceremony, open houses, etc.)
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Community Outreach
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Digital Communications
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Media Relations and Social Media
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Project Websites and Video Production
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Public Involvement
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Public involvement is essential to the transportation planning process, ensuring proper consideration of community needs and preferences. It involves an understanding of individual communities and creative thinking to interact openly using stakeholders’ preferred forms of communication.
ABC Group’s experienced team works with our clients to ensure early, effective, and continuous public involvement, bringing diverse viewpoints and values into the decision-making process. We collaborate with transportation agencies to increase meaningful public participation in planning and project development by integrating comprehensive strategies and tools into our overall public involvement approach.
This process enables organizations to make informed decisions through collaborative efforts and builds mutual understanding and trust between the agencies and the communities they serve.
ABC Group specializes in developing and implementing Public Involvement Plans (PIPs) that facilitate a continuous, cooperative, and coordinated community outreach process. Our plans include objectives, strategies, and measurement tools for the program, ensuring we meet all federal and state requirements.
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WHAT WE DO:
[/fusion_li_item][fusion_li_item]Public Involvement Plans[/fusion_li_item][fusion_li_item]
Hybrid Public Meetings
[/fusion_li_item][fusion_li_item]
Virtual Project Updates
[/fusion_li_item][fusion_li_item]Stakeholder Notifications[/fusion_li_item][fusion_li_item]Multilingual Communications[/fusion_li_item][fusion_li_item]
Digital Communications
[/fusion_li_item][fusion_li_item]Surveys[/fusion_li_item][fusion_li_item]Media Relations[/fusion_li_item][fusion_li_item]
Social Media Engagement
[/fusion_li_item][fusion_li_item]
Project Websites
[/fusion_li_item][fusion_li_item]
Video Production
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Community Relations
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ABC Group works with our partners to develop community outreach and engagement plans to reach, understand, and communicate with impacted communities and stakeholders.
At ABC Group, community engagement is never a one-size-fits-all approach. Communities are diverse and often include underrepresented groups, residents with limited English proficiency, and persons with disabilities. These various groups require a thoughtful approach to gathering input and feedback to ensure increased participation and fair representation.
Our team works closely with our clients to develop a customized plan for each project that employs specific strategies and tactics to reach all stakeholders. We can communicate complex information in an understandable manner so that everyone can participate.
Whether you use in-person or virtual tools to engage residents, ABC Group will help you implement a unified approach to community engagement to increase participation and achieve your engagement goals.
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WHAT WE DO:
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Develop community engagement plans
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Stakeholder Identification
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Media Relations
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Event Planning
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Digital Communications
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Multilingual Communications
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Grass-roots Outreach
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Social Media Engagement
[/fusion_li_item][fusion_li_item iconcolor=”var(–awb-color5)”]
Multi-Media Presentations
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Branding
[/fusion_title][/fusion_builder_column][fusion_builder_column type=”2_3″ type=”2_3″ layout=”2_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”avada” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”false” border_position=”all” first=”true” min_height=”” link=””][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky”]Beyond mere words and logos, a brand is the essence of perception in consumers’ minds. It’s the sum of emotions, experiences, and expectations. At ABC Group, we specialize in crafting brand strategies that etch unforgettable impressions, ensuring your brand leaves an indelible mark from the very first encounter.
Our journey with clients begins by delving deep into their vision and message, excavating what sets them apart in the competitive landscape. Through meticulous discovery audits and thorough competitor analyses, we unearth the essence of your “why” and pinpoint differentiating factors that define your brand’s uniqueness.
But we don’t stop there. We’re here to breathe life into your brand story, meticulously crafting an authentic narrative that resonates with your audience and embodies your vision. From concept to execution, our team works tirelessly to translate your brand essence into tangible experiences that forge lasting connections.
We launch comprehensive strategies and tools that amplify your presence and captivate your target audience. Whether it’s through compelling visuals, engaging content, or immersive experiences, we ensure your brand shines brightly in a crowded marketplace.[/fusion_text][fusion_text hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” font_size=”1.5em” text_color=”var(–awb-color5)” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″][/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_3″ type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ padding_bottom=”15″ padding_left=”15″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”image” gradient_start_color=”rgba(229,229,229,0)” gradient_start_position=”0″ gradient_end_position=”0″ gradient_type=”linear” radial_direction=”center center” linear_angle=”0″ background_color=”var(–awb-color5)” background_image=”https://abc-communications.net/wp-content/uploads/2024/01/Box-ABC-What-to-Expect-2.jpg” lazy_load=”avada” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” motion_effects=”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” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”false” min_height=”” link=””][fusion_checklist type=”icons” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” textcolor=”var(–awb-color1)”][fusion_li_item iconcolor=”var(–awb-color5)”]
WHAT WE DO:
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Discovery Audits / Competitor Analysis
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Focus Groups
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In-depth branding questionnaires. (both qualitative and quantitative)
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Vision/ Messaging
[/fusion_li_item][fusion_li_item]Logo Development[/fusion_li_item][fusion_li_item]
Collateral materials. (brochures, direct mail, tradeshow displays, etc.)
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Graphic publication style guide
[/fusion_li_item][fusion_li_item]Graphic Design[/fusion_li_item][/fusion_checklist][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” background_color=”var(–awb-color1)” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” padding_top=”3%” padding_bottom=”2%” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” type=”flex”][fusion_builder_row][fusion_builder_column type=”1_1″ type=”1_1″ layout=”1_1″ spacing=”yes” center_content=”no” hover_type=”none” hide_on_mobile=”no” background_position=”left top” background_repeat=”no-repeat” border_style=”solid” border_position=”all” padding_top=”0px” padding_right=”0px” padding_bottom=”0px” padding_left=”0px” margin_top=”50px” margin_bottom=”25px” animation_direction=”left” animation_speed=”0.1″ last=”true” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” first=”true” margin_top_small=”10px” margin_top_medium=”30px” background_blend_mode=”overlay” min_height=”” link=””][fusion_title title_type=”text” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”off” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”center” size=”1″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” text_color=”var(–awb-color6)”]
Marketing
[/fusion_title][/fusion_builder_column][fusion_builder_column type=”2_3″ type=”2_3″ layout=”2_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”avada” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”false” border_position=”all” first=”true” min_height=”” link=””][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” text_color=”var(–awb-color6)”]You want measurable marketing efforts that don’t just create noise but also resonate with your target market and drive results. We want to partner with you to develop a marketing strategy that will go beyond conventional tactics to ensure your business achieves success.
Our team of marketing professionals craft a plan tailored to fit your specific business landscape. Whether it’s market entry, expansion, or a complete brand overhaul, we are the catalyst to stand out and create a meaningful connection with your customers. We do this by developing a deep understanding of your target audience – not just who they are but what drives their decisions.
ABC Group merges strategy and creativity to bring innovative ideas to life. By helping you clarify and communicate your brand’s values, our seasoned team will elevate your business above the sea of choices, ensuring you stand out as the clear solution to your customer’s needs, now and in the future.[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_3″ type=”1_3″ layout=”1_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”avada” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ background_color=”var(–awb-color2)” last=”true” border_position=”all” border_sizes_left=”15″ border_sizes_bottom=”15″ border_sizes_right=”15″ border_sizes_top=”15″ padding_left=”15″ padding_bottom=”15″ padding_top=”15″ first=”false” background_image=”https://abc-communications.net/wp-content/uploads/2024/01/Box-ABC-What-to-Expect.png” min_height=”” link=””][fusion_checklist type=”icons” hide_on_mobile=”small-visibility,medium-visibility,large-visibility”][fusion_li_item iconcolor=”var(–awb-color5)”]
WHAT WE DO:
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Market Analyses
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Advertising
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Brand Awareness and Affinity
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Content Development
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Targeted Campaigns
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Digital Strategy
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Direct Mail & Print Collateral
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Public Relations
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Promotions
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Community Engagements & Partnerships
[/fusion_li_item][/fusion_checklist][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” background_color=”var(–awb-color1)” background_position=”left top” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” padding_top=”3%” padding_bottom=”2%” border_sizes_top=”0px” border_sizes_bottom=”0px” border_sizes_left=”0px” border_sizes_right=”0px” type=”flex”][fusion_builder_row][fusion_builder_column type=”2_3″ type=”2_3″ layout=”2_3″ align_self=”auto” content_layout=”column” align_content=”flex-start” valign_content=”flex-start” content_wrap=”wrap” center_content=”no” column_tag=”div” target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” order_medium=”0″ order_small=”0″ hover_type=”none” border_style=”solid” box_shadow=”no” box_shadow_blur=”0″ box_shadow_spread=”0″ background_type=”single” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ lazy_load=”avada” background_position=”left top” background_repeat=”no-repeat” background_blend_mode=”none” sticky=”off” sticky_devices=”small-visibility,medium-visibility,large-visibility” absolute=”off” filter_type=”regular” filter_hover_element=”self” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″ transform_type=”regular” transform_hover_element=”self” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ transition_duration=”300″ transition_easing=”ease” scroll_motion_devices=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_text animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” text_color=”var(–awb-color5)”]
Questions? Please reach out to info@abc-communications.net
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