Cervantes Street Safety Improvements Project
Escambia County, FL

Cervantes Street Safety Improvements Project, Escambia County, FL

ABC Group served as the public information consultant for this project that improved safety on Cervantes Street, between A and Dominquez Streets, located in the heart of Pensacola.   The ABC Team was responsible for developing and implementing a comprehensive community awareness plan that included social media, media relations, community outreach, and direct communication with geographical stakeholders.

This project required extensive grassroots outreach to reach the underserved and multi-lingual communities.  One strategy was the use of “pop-up” style meetings which we set up in high-traffic locations and community events. We provided information and an opportunity for stakeholders to ask questions and provide feedback.

Other grass-roots strategies include communicating through the local schools, churches, sports, and recreational venues, HOAs, and other community groups and gathering locations.

Our team also developed multi-lingual collateral materials and shared them via social media and email.  We also delivered them in person to the appropriate locations for these communities.

Project Details




$7 million


Florida Department of Transportation


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