Governmental, Transportation

S.R. 123 Widening Project

S.R. 123 Widening Project
Okaloosa County, Fla. 

ABC Group provided public information support for the $33 million State Road 123 improvement project in Okaloosa County, Florida. Our team provided continuous outreach to key stakeholders, including Eglin Air Force Base, developed news releases and e-newsletters to keep stakeholders aware of the project’s progress and managed social media engagement.

Unique to this project, was the possibility of the construction team encountering unexploded ordnance from previous weapons testing by the U.S. Air Force. ABC Group developed a separate crisis communications plan including pre-approved news releases, social media posts and emergency response flow charts.

"We've faced some complicated public relations situations with our projects. I'm always impressed with how well ABC Group understands the issues and the stakeholders. Their public relations strategy is effective and reliable."
Ed Blackmon
Vice President, Stantec, Inc.

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